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Case Study: Repligen Social Media Strategy

Eager to learn how Repligen is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Repligen.

Continue reading to find out!

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Introduction

Repligen is a leading global bioprocessing company headquartered in Waltham, Massachusetts, with operations in various countries including the United States, Europe, and Asia. The company primarily caters to clients in the biopharmaceutical industry, providing innovative solutions for the manufacture of biologic drugs.

Before: The Challenges of Social Media Marketing

On social media, Repligen excels in several aspects of its marketing strategy. Firstly, the company effectively utilizes platforms like Twitter, LinkedIn, and YouTube to engage with its audience. Through regular updates and posts, Repligen keeps its followers informed about the latest industry trends, product developments, and company news. This proactive approach helps establish the company as a thought leader and trusted source of information within the bioprocessing community.

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After: Repligen's Successful Social Media Strategy

In addition to informative content, Repligen leverages social media to create a sense of community. The company actively participates in online discussions, responding to comments and inquiries from followers. By fostering meaningful interactions, Repligen builds relationships with its audience, ensuring a more engaged and loyal following.

Conclusion

Furthermore, Repligen understands the power of visual storytelling. The company consistently shares high-quality images and videos on its social media platforms. These visual elements effectively showcase Repligen's products in action, making complex bioprocessing concepts more accessible and engaging to a wider audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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