Case Study: RELX Social Media Strategy
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Introduction
RELX is a global information analytics company that operates in over 180 countries, with its headquarters located in London. The company serves a wide range of clients, including academic institutions, professionals, and businesses, offering them valuable insights and solutions across various sectors.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, RELX has successfully embraced a smart and strategic approach to engage with its target audience. By leveraging popular platforms such as LinkedIn, Twitter, and Facebook, the company effectively communicates its value proposition to different client segments.
After: RELX's Successful Social Media Strategy
On social media, RELX consistently shares high-quality content tailored to the specific interests and needs of its audience. They provide informative articles, research findings, and industry updates that position RELX as a thought leader in its respective fields. Through this approach, the company establishes credibility and reinforces its expertise, attracting potential customers and maintaining the loyalty of existing ones.
Conclusion
RELX also excels at creating interactive and engaging content. From live webinars to podcasts and videos, they leverage various formats to deliver information in a captivating way. By encouraging audience participation and fostering two-way communication, RELX builds a sense of community and fosters meaningful connections with its followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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