Case Study: Reliance Steel & Aluminum Social Media Strategy

Eager to learn how Reliance Steel & Aluminum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Reliance Steel & Aluminum.

Continue reading to find out!

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Reliance Steel & Aluminum Co. is a leading metals service center in North America. With its headquarters located in Los Angeles, California, the company operates in various countries including the United States, Canada, Mexico, and China. Reliance Steel & Aluminum primarily caters to clients in industries such as aerospace, automotive, energy, and construction.

Before: The Challenges of Social Media Marketing

On social media, the company has implemented a strong marketing strategy to engage and connect with its target audience. The following section highlights some of the positive aspects of their social media presence.

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After: Reliance Steel & Aluminum's Successful Social Media Strategy

Reliance Steel & Aluminum effectively utilizes social media platforms to showcase its product offerings and services. Through visually appealing and informative posts, the company highlights its vast inventory and capabilities, giving potential clients a glimpse into their range of products. This promotes brand awareness and establishes Reliance Steel & Aluminum as a reliable and trusted provider in the industry.


Another commendable aspect of their social media strategy is their focus on thought leadership. The company frequently shares industry insights, market trends, and expert analysis on various social media channels. By providing valuable content, they position themselves as a go-to resource for industry professionals, further enhancing their reputation and credibility.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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