Case Study: Reebok International Social Media Strategy

Eager to learn how Reebok International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Reebok International.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Reebok International is a renowned athletic footwear and apparel company. With its headquarters located in Boston, Massachusetts, Reebok has a global presence, catering to clients across various countries, including the United States, Europe, and Asia.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Reebok excels in several areas. Firstly, the company effectively utilizes social media platforms to engage with its target audience. By creating compelling content that resonates with fitness enthusiasts, athletes, and fashion-conscious individuals, Reebok successfully establishes a strong connection with its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Reebok International's Successful Social Media Strategy

Furthermore, Reebok leverages the power of influencers and brand ambassadors to amplify its social media presence. By collaborating with well-known athletes and fitness personalities, the company increases its reach and credibility. Additionally, Reebok actively encourages user-generated content, encouraging customers to share their experiences, successes, and challenges on social media, thereby fostering a sense of community.


Despite its successes, there are areas where Reebok could improve its social media marketing strategy. Firstly, the company should focus on enhancing its response rate and engagement with customers. Timely and meaningful interactions help build a loyal and satisfied customer base. Secondly, Reebok could benefit from diversifying its content strategy. While fitness-related posts dominate their social media pages, incorporating lifestyle-focused content could appeal to a broader audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video