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Case Study: Red Eléctrica de España Social Media Strategy

Eager to learn how Red Eléctrica de España is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Red Eléctrica de España.

Continue reading to find out!

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Introduction

Red Eléctrica de España (REE) is a leading company in the electricity sector, responsible for the operation and maintenance of the Spanish electricity grid. With its headquarters located in Madrid, Spain, REE has a wide presence across the country, ensuring the efficient distribution and transmission of electricity. The company's primary clients include electricity suppliers, distributors, and consumers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, REE has utilized its platforms effectively to engage with its stakeholders and promote transparency. Through its active presence on various social media channels, such as Facebook, Twitter, and LinkedIn, REE demonstrates its commitment to keeping the public informed about the electricity grid and the energy industry.

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After: Red Eléctrica de España's Successful Social Media Strategy

One of the strong points of REE's social media marketing strategy is the provision of real-time updates and announcements. The company regularly shares information on power outages, maintenance schedules, and developments in the energy sector. This proactive approach helps maintain a sense of transparency with the public and ensures that customers are well-informed.

Conclusion

In addition to providing informative content, REE also highlights the importance of energy efficiency and sustainability on its social media platforms. The company shares tips and advice on how individuals and businesses can reduce energy consumption and contribute to a greener future. By promoting these values, REE positions itself as a responsible and environmentally conscious organization.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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