Case Study: Raymond James Financial Social Media Strategy

Eager to learn how Raymond James Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Raymond James Financial.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Raymond James Financial is a leading financial services firm that provides a range of investment and wealth management solutions to clients across the globe. With its headquarters in St. Petersburg, Florida, Raymond James operates primarily in the United States, Canada, and international markets, serving individual investors, institutions, and financial advisors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Raymond James has embraced various strategies to engage with its audience effectively. One of the notable strengths of their social media approach is their commitment to providing quality content. Through their official channels, they regularly share informative articles, market updates, and insights on financial planning, showcasing their expertise and establishing themselves as thought leaders in the industry. Additionally, they actively respond to comments, questions, and inquiries, fostering a sense of trust and building relationships with their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Raymond James Financial's Successful Social Media Strategy

Furthermore, Raymond James recognizes the importance of visual content in social media marketing. They utilize high-quality images and videos to make their posts visually appealing and engaging. By incorporating visual elements, they effectively capture their audience's attention and make complex financial concepts more accessible and understandable.

Conclusion

While Raymond James has done well in their social media marketing efforts, there are areas for improvement. One aspect they could enhance is diversifying their content formats. While their articles and market updates are valuable, incorporating different types of media such as infographics, podcasts, or interactive content can help further engage their audience and cater to different learning preferences.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video