Case Study: Rational AG Social Media Strategy
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Introduction
Rational AG is a renowned global company headquartered in Landsberg am Lech, Germany. With a strong presence in over 100 countries, Rational AG primarily serves clients in the foodservice industry, including commercial kitchens, restaurants, and hotels.
Before: The Challenges of Social Media Marketing
On social media, Rational AG excels in several areas, showcasing their effective marketing strategy. Firstly, their content strategy is well-balanced, providing a mix of informative posts, engaging visuals, and videos. This variety keeps their audience interested and ensures they receive valuable information about Rational AG's products and services.
After: Rational AG's Successful Social Media Strategy
Secondly, Rational AG actively engages with their followers by responding promptly to comments, questions, and inquiries. This level of customer interaction fosters a sense of trust and reliability, making their clients feel valued and heard.
Conclusion
Furthermore, Rational AG leverages social media platforms to showcase their expertise. They regularly share cooking tips, industry trends, and best practices, positioning themselves as thought leaders in the foodservice industry. This not only helps to build credibility but also establishes Rational AG as a go-to resource for their target audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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