Rakuten Social Media Marketing

Introduction

Intro:

Before: The Challenges of Social Media Marketing

Rakuten, a global e-commerce company based in Tokyo, Japan, has expanded its operations in several countries, including the United States, France, Germany, and Taiwan. With a diverse range of clients spanning various industries, Rakuten aims to cater to the evolving needs of both businesses and consumers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

Conclusion

One of the key strengths of Rakuten's social media marketing strategy lies in its ability to engage and connect with its audience. Through creative and compelling content, Rakuten maintains a strong presence on platforms like Facebook, Twitter, and Instagram. By sharing updates about new products, promotions, and exclusive offers, the company effectively captures the attention of its followers and encourages them to become loyal customers. Furthermore, Rakuten leverages social media to foster a sense of community among its customers, providing a platform for them to share feedback, product reviews, and interact with one another.

Case Study: Rakuten Social Media Strategy

Introduction

Before: The Challenges of Social Media Marketing

After: Rakuten's Successful Social Media Strategy

Conclusion

Learn how you can improve your social media marketing