Case Study: Rakuten Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Rakuten, a global e-commerce company based in Tokyo, Japan, has expanded its operations in several countries, including the United States, France, Germany, and Taiwan. With a diverse range of clients spanning various industries, Rakuten aims to cater to the evolving needs of both businesses and consumers.
After: Rakuten's Successful Social Media Strategy
Positive Social Media Practices:
Conclusion
One of the key strengths of Rakuten's social media marketing strategy lies in its ability to engage and connect with its audience. Through creative and compelling content, Rakuten maintains a strong presence on platforms like Facebook, Twitter, and Instagram. By sharing updates about new products, promotions, and exclusive offers, the company effectively captures the attention of its followers and encourages them to become loyal customers. Furthermore, Rakuten leverages social media to foster a sense of community among its customers, providing a platform for them to share feedback, product reviews, and interact with one another.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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