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Case Study: Raiffeisen Zentralbank Social Media Strategy

Eager to learn how Raiffeisen Zentralbank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Raiffeisen Zentralbank.

Continue reading to find out!

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Introduction

Raiffeisen Zentralbank (RZB) is a prominent financial institution headquartered in Vienna, Austria. With a strong presence in Central and Eastern Europe, RZB primarily caters to corporate clients, institutions, and high-net-worth individuals across its operating countries.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, RZB has successfully embraced various platforms to connect with its target audience and establish a solid online presence. Here are some of the commendable aspects of their strategy:

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After: Raiffeisen Zentralbank's Successful Social Media Strategy

1. Engaging Content: RZB leverages social media channels to share informative and engaging content related to financial news, industry insights, and market trends. By providing relevant information, they position themselves as a reliable source of knowledge for their clients and followers.

Conclusion

2. Community Building: The bank actively fosters online communities by encouraging discussions and participation. Through various initiatives like online events, webinars, and Q&A sessions, RZB ensures that clients and prospects are actively engaged and have opportunities to interact with their experts and peers.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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