Case Study: Raiffeisen Zentralbank Social Media Strategy
Eager to learn how Raiffeisen Zentralbank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Raiffeisen Zentralbank.
Continue reading to find out!
Introduction
Raiffeisen Zentralbank (RZB) is a prominent financial institution headquartered in Vienna, Austria. With a strong presence in Central and Eastern Europe, RZB primarily caters to corporate clients, institutions, and high-net-worth individuals across its operating countries.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, RZB has successfully embraced various platforms to connect with its target audience and establish a solid online presence. Here are some of the commendable aspects of their strategy:
After: Raiffeisen Zentralbank's Successful Social Media Strategy
1. Engaging Content: RZB leverages social media channels to share informative and engaging content related to financial news, industry insights, and market trends. By providing relevant information, they position themselves as a reliable source of knowledge for their clients and followers.
Conclusion
2. Community Building: The bank actively fosters online communities by encouraging discussions and participation. Through various initiatives like online events, webinars, and Q&A sessions, RZB ensures that clients and prospects are actively engaged and have opportunities to interact with their experts and peers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
