Case Study: Radico Khaitan Social Media Strategy

Eager to learn how Radico Khaitan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Radico Khaitan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Radico Khaitan, a leading spirits company based in India, has gained significant popularity and success in the beverage industry. With its headquarters located in Uttar Pradesh, Radico Khaitan caters to a diverse client base both within India and abroad.

Before: The Challenges of Social Media Marketing

On social media, Radico Khaitan has implemented an effective marketing strategy to engage with its target audience and establish a strong online presence. Here are some of the positive aspects of their social media efforts:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Radico Khaitan's Successful Social Media Strategy

1. Consistent Branding: Radico Khaitan maintains a consistent brand image across all its social media platforms. The company ensures that its logo, color scheme, and messaging align with its overall brand identity, thus building a recognizable and trusted image among its followers.


2. Engaging Content: Radico Khaitan regularly shares engaging and interactive content on its social media handles. From captivating visuals of their various products to behind-the-scenes glimpses of the manufacturing process, the company creates content that resonates with its audience and encourages active participation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video