📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Quantum Social Media Strategy

Eager to learn how Quantum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Quantum.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Quantum is a global technology company with headquarters in San Francisco, California. It operates in over 50 countries, serving clients ranging from small businesses to multinational corporations. With a strong emphasis on innovation, Quantum's social media marketing strategy sets it apart from its competitors.

Before: The Challenges of Social Media Marketing

On social media, Quantum excels in engaging its audience through captivating content. Its team of creative professionals consistently delivers visually appealing posts that resonate with users. By leveraging the power of storytelling, Quantum effectively communicates its brand values and vision, capturing the attention of potential clients. The company's social media presence is also strengthened by actively participating in relevant industry conversations, sharing valuable insights and thought leadership.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Quantum's Successful Social Media Strategy

Moreover, Quantum understands the significance of building a community and fostering meaningful interactions with its followers. The company encourages user-generated content, showcasing the accomplishments and success stories of its clients. By facilitating conversations and responding promptly to inquiries, Quantum creates a sense of belonging among its online community.

Conclusion

However, there are areas where Quantum's social media marketing strategy can be improved. Firstly, the company should strive to increase its reach by exploring new platforms and leveraging existing ones more effectively. This includes diversifying content formats to cater to different audience preferences. Secondly, although Quantum does well in engaging with followers, it could benefit from leveraging influencer partnerships to expand its reach and tap into new target markets. Collaborating with industry influencers will help Quantum amplify its message and gain credibility among potential clients.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video