Case Study: Quanex Building Products Social Media Strategy

Eager to learn how Quanex Building Products is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Quanex Building Products.

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Quanex Building Products is a global supplier of energy-efficient building products and solutions. Headquartered in Houston, Texas, the company operates in several countries including the United States, Canada, the United Kingdom, and Germany. Quanex primarily caters to architects, contractors, and building material manufacturers, providing them with innovative products that enhance energy efficiency and durability in homes and commercial buildings.

Before: The Challenges of Social Media Marketing

On social media, Quanex Building Products has successfully leveraged various platforms to engage with its target audience. The company actively shares valuable content, such as informative articles, videos, and case studies, showcasing their expertise in the industry. By consistently delivering educational and engaging posts, Quanex establishes itself as a thought leader and valuable resource for professionals in the building and construction sector.

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After: Quanex Building Products's Successful Social Media Strategy

Moreover, Quanex actively engages with its followers by promptly responding to comments, questions, and concerns. This level of interaction helps foster a sense of community and establishes strong relationships with customers and potential clients. Additionally, the company regularly highlights success stories and testimonials from satisfied clients, further building trust and credibility.


However, there are areas where Quanex Building Products can improve its social media marketing strategy. Firstly, the company could benefit from diversifying its content formats to include more visuals and interactive elements, such as infographics, interactive quizzes, and live videos. This would help capture the attention of a broader audience and increase engagement levels.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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