Case Study: Qualys Social Media Strategy
Eager to learn how Qualys is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Qualys.
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Introduction
Qualys is a leading provider of cloud-based security and compliance solutions, headquartered in Foster City, California. With a global presence, their services are utilized by clients across various industries, including financial services, healthcare, government agencies, and retail, to name a few.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, Qualys has successfully leveraged these platforms to engage with its audience and promote its brand. Here are some of the notable aspects of their social media strategy:
After: Qualys's Successful Social Media Strategy
First and foremost, Qualys maintains an active presence on major social media platforms such as Twitter, LinkedIn, and Facebook. They regularly share relevant content, including blog posts, news updates, and security tips, ensuring that their audience stays informed about the latest cybersecurity trends and industry insights.
Conclusion
Moreover, Qualys recognizes the power of visual content and utilizes platforms like Instagram and YouTube to share engaging videos and graphics. By leveraging these visually appealing mediums, they effectively capture their audience's attention and convey complex security concepts in an easily digestible manner.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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