Case Study: Qiwi Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Qiwi is a leading payment service provider, headquartered in Moscow, Russia. Operating in multiple countries including Russia, Ukraine, Kazakhstan, Moldova, and Belarus, Qiwi offers a range of financial services to individuals and businesses. With a prominent presence in the digital payment industry, Qiwi's social media marketing strategy plays a crucial role in engaging its target audience and promoting its services.
After: Qiwi's Successful Social Media Strategy
Good Things on Social Media:
Conclusion
Qiwi's social media marketing strategy effectively utilizes various platforms to create brand awareness and engage with its audience. The company actively maintains profiles on popular social media platforms including Facebook, Twitter, Instagram, and LinkedIn. Through these channels, Qiwi regularly shares informative and engaging content related to its services, industry news, and financial tips. This helps in building a strong online community and establishing Qiwi as a trusted and reliable payment solution provider.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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