Case Study: Qiagen Social Media Strategy

Eager to learn how Qiagen is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Qiagen.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Qiagen is a multinational company that specializes in providing innovative solutions for molecular diagnostics and life sciences research. With its headquarters in Germany, Qiagen operates in more than 25 countries around the world, serving a diverse range of clients including researchers, healthcare professionals, and pharmaceutical companies.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Qiagen demonstrates several commendable practices. Firstly, the company has a strong online presence across multiple platforms such as Facebook, Twitter, Instagram, and LinkedIn. This allows Qiagen to reach a wider audience and engage with different segments of its target market. By maintaining active profiles on these platforms, Qiagen ensures that it stays connected with its audience and provides them with relevant and timely content.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Qiagen's Successful Social Media Strategy

Secondly, Qiagen effectively utilizes social media as a means of educating and informing its followers. The company regularly shares articles, blog posts, and videos related to molecular diagnostics and life sciences research. By providing valuable and educational content, Qiagen positions itself as an industry leader and builds trust with its audience.


Moreover, Qiagen actively engages with its followers by responding to comments, questions, and inquiries. This level of interaction not only helps to establish a personal connection with customers but also provides an opportunity for Qiagen to address any concerns or issues raised by its audience promptly.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video