Case Study: QBE Insurance Social Media Strategy
Eager to learn how QBE Insurance is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for QBE Insurance.
Continue reading to find out!
Introduction
QBE Insurance is a global insurance company that operates in more than 30 countries worldwide. With its headquarters in Sydney, Australia, QBE Insurance caters to a diverse range of clients, including individuals, small businesses, and large corporations.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, QBE Insurance does a commendable job in engaging with its audience and building an online presence. Firstly, the company maintains active profiles on popular social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, allowing it to reach a wider audience. By utilizing these platforms, QBE Insurance can share valuable content and updates with its followers, creating an avenue for direct communication and feedback.
After: QBE Insurance's Successful Social Media Strategy
Secondly, QBE Insurance recognizes the importance of providing informative and educational content. Through the use of blog posts, videos, and infographics, the company delivers valuable insurance-related information to its audience. By doing so, QBE Insurance positions itself as a thought leader in the industry, establishing trust and credibility among its clients and potential customers.
Conclusion
Thirdly, QBE Insurance effectively utilizes social media to highlight its corporate social responsibility initiatives. By showcasing its involvement in community projects and charitable endeavors, the company not only demonstrates its commitment to making a positive impact but also enhances its brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
