Case Study: Puravankara Social Media Strategy
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Introduction
Puravankara is a leading real estate developer, primarily operating in India. With its headquarters in Bangalore, the company has a strong presence in multiple cities across the country. Puravankara primarily addresses clients seeking quality residential properties, with a focus on innovation and customer satisfaction.
Before: The Challenges of Social Media Marketing
On social media, Puravankara excels in several areas. Firstly, the company actively engages with its audience through various platforms such as Facebook, Twitter, and Instagram. They regularly post updates about their projects, showcasing the architectural brilliance and lifestyle benefits they offer. This not only creates excitement among potential buyers but also builds trust and credibility.
After: Puravankara's Successful Social Media Strategy
Secondly, Puravankara utilizes social media to provide valuable content to its audience. They share relevant articles, blog posts, and videos that educate and inspire their followers on topics such as home improvement, interior design, and real estate trends. By offering useful information, Puravankara positions itself as an authoritative source in the industry.
Conclusion
Furthermore, the company leverages user-generated content effectively. Puravankara encourages its customers to share their experiences and testimonials on social media, which they then repost and highlight. This strategy not only strengthens the bond with existing customers but also attracts potential buyers who can see the positive experiences shared by others.
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