Case Study: Punjab National Bank Social Media Strategy

Eager to learn how Punjab National Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Punjab National Bank.

Continue reading to find out!

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Punjab National Bank (PNB) is a leading Indian public sector bank headquartered in New Delhi, India. With a rich history spanning over 125 years, PNB operates mainly in India but also has a presence in other countries such as the United Kingdom, Hong Kong, Dubai, and Kabul. PNB primarily caters to a diverse range of clients including individuals, small and medium-sized enterprises, large corporations, and government entities.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, PNB has made significant strides in effectively engaging with its customers and building a strong online presence. The bank utilizes various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to connect with its target audience.

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After: Punjab National Bank's Successful Social Media Strategy

In its social media efforts, PNB has successfully leveraged its strong brand image and credibility to showcase its wide range of banking products and services. The company regularly posts updates about its latest offerings, promotional campaigns, and contests, thus keeping its followers informed and engaged. PNB also shares informative content related to financial literacy, providing valuable tips and advice to its customers.


One noteworthy aspect of PNB's social media strategy is its prompt and responsive customer support. The bank actively interacts with customers, addressing their queries, concerns, and providing assistance in a timely manner. This proactive approach demonstrates PNB's commitment to customer satisfaction and helps in building trust and loyalty among its customer base.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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