Case Study: Puma Social Media Strategy

Eager to learn how Puma is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Puma.

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Puma, a renowned sportswear company, has established a strong presence in the global market. Headquartered in Germany, Puma operates in over 120 countries, catering to athletes, sports enthusiasts, and fashion-conscious consumers.

Before: The Challenges of Social Media Marketing

On social media, Puma excels in several key areas. Firstly, the company has successfully built a vibrant and engaged online community. Through consistent posting of compelling content and interactive campaigns, Puma has fostered a sense of loyalty and connection among its followers. Additionally, Puma leverages user-generated content to showcase real people using and enjoying their products, effectively turning customers into brand advocates.

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After: Puma's Successful Social Media Strategy

Moreover, Puma understands the importance of storytelling in social media marketing. By sharing meaningful narratives about athletes and their accomplishments, Puma is able to create emotional connections with its audience. This strategy not only promotes the brand but also inspires and motivates its followers.


Puma's social media marketing strategy could still benefit from a few improvements. Firstly, while Puma actively engages with its audience, it could enhance its responsiveness to customer inquiries and feedback. By promptly addressing concerns and providing helpful responses, Puma can further strengthen its customer relationships.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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