Case Study: PulteGroup Social Media Strategy

Eager to learn how PulteGroup is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PulteGroup.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


PulteGroup is a leading home construction company headquartered in Atlanta, Georgia. With operations across the United States, including in major cities like New York, Chicago, and Los Angeles, PulteGroup aims to address the housing needs of a wide range of clients, from first-time homebuyers to individuals seeking to downsize or upgrade their current properties.

Before: The Challenges of Social Media Marketing

On social media, PulteGroup has successfully implemented a number of strategies to engage with its audience and effectively promote its brand. Firstly, the company actively utilizes various platforms, including Facebook, Twitter, Instagram, and LinkedIn, to reach different demographics and target markets. This comprehensive approach allows PulteGroup to connect with potential homebuyers across different age groups, interests, and preferences.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: PulteGroup's Successful Social Media Strategy

Secondly, PulteGroup leverages the power of visual content to showcase its properties. Through high-quality images and videos, the company effectively highlights the unique features and craftsmanship of its homes, helping potential buyers envision themselves living in these spaces. By utilizing visually appealing content, PulteGroup captures the attention of its audience and generates interest in its properties.


Furthermore, PulteGroup engages with its followers by actively responding to comments, questions, and concerns on social media. This level of interaction fosters a sense of trust and open communication, allowing potential buyers to feel heard and supported throughout the homebuying process. By being responsive and engaging, PulteGroup demonstrates its commitment to customer satisfaction and builds a positive reputation online.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video