Case Study: Prysmian Group Social Media Strategy

Eager to learn how Prysmian Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Prysmian Group.

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Prysmian Group is a global leader in the energy and telecommunications cable industry, operating in over 50 countries. With its headquarters in Milan, Italy, Prysmian Group serves a wide range of clients, including utility companies, telecommunications operators, and infrastructure developers.

Before: The Challenges of Social Media Marketing

On social media, Prysmian Group has successfully established a strong presence and engages with its audience through various platforms such as Facebook, Twitter, LinkedIn, and YouTube. They regularly share informative content related to their industry, including updates on the latest technological advancements, projects, and sustainability initiatives. By doing so, Prysmian Group effectively showcases its expertise and reinforces its position as an industry leader.

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After: Prysmian Group's Successful Social Media Strategy

One commendable aspect of Prysmian Group's social media strategy is its emphasis on customer engagement. They actively respond to comments, inquiries, and feedback from their audience, fostering a sense of trust and building lasting relationships. This approach not only enhances the company's reputation but also promotes customer satisfaction and loyalty.


Despite their successes, there are areas where Prysmian Group's social media marketing strategy can be improved. Firstly, the company could enhance its visual content. Incorporating more visuals, such as infographics or videos, can help capture the attention of their audience and make the information more easily digestible. Visual content has proven to be highly engaging on social media platforms, increasing the likelihood of sharing and broader reach.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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