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Case Study: Progress Energy Social Media Strategy

Eager to learn how Progress Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Progress Energy.

Continue reading to find out!

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Introduction

Progress Energy is a leading energy company that operates in several countries, including the United States and Canada. With its headquarters based in Raleigh, North Carolina, Progress Energy primarily addresses residential and commercial clients, providing them with reliable and sustainable energy solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Progress Energy has been making some positive strides. Firstly, the company actively engages with its audience on various social media platforms, such as Facebook, Twitter, and Instagram. Through regular postings and updates, they effectively reach out to customers, addressing their inquiries, providing useful information, and sharing relevant content.

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After: Progress Energy's Successful Social Media Strategy

Progress Energy also utilizes social media as a platform to promote energy conservation and environmentally friendly practices. They frequently share tips and tricks for reducing energy consumption, thereby encouraging their audience to adopt a sustainable lifestyle. By taking an educational approach, the company not only showcases its commitment to the environment but also gains the trust of its customers.

Conclusion

Moreover, Progress Energy successfully runs social media campaigns to create awareness about the importance of clean energy sources. They collaborate with influencers, organize contests, and share inspiring success stories that highlight the positive impact of renewable energy. These efforts not only enhance their brand image but also generate a sense of community among their followers.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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