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Case Study: Procore Social Media Strategy

Eager to learn how Procore is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Procore.

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Introduction

Procore is a leading construction management software company, headquartered in Carpinteria, California, USA. With a global presence, Procore caters to clients in over 125 countries, offering innovative solutions to streamline construction processes and improve project efficiency.

Before: The Challenges of Social Media Marketing

On social media, Procore employs various strategies to engage with its target audience effectively. Firstly, they consistently create and share valuable content related to the construction industry. Their posts include informative articles, case studies, and success stories, providing insights into best practices and industry trends. This approach positions Procore as a thought leader and trusted resource for construction professionals worldwide.

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After: Procore's Successful Social Media Strategy

Additionally, Procore actively uses social media platforms to showcase their product features and functionalities. By sharing video testimonials, product demos, and training materials, they highlight the value their software brings to construction projects. This helps potential clients understand the benefits of using Procore and encourages them to explore the platform further.

Conclusion

Moreover, Procore leverages social media channels to foster a sense of community among construction professionals. They encourage user-generated content, such as sharing project photos and stories, and host online forums and webinars to facilitate knowledge-sharing and networking. These initiatives create a strong sense of belonging and engagement for Procore's clients and prospects.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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