📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: ProAssurance Social Media Strategy

Eager to learn how ProAssurance is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ProAssurance.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

ProAssurance is a leading insurance company, specializing in professional liability insurance in the United States. With its headquarters in Birmingham, Alabama, ProAssurance primarily caters to healthcare professionals, providing coverage and risk management solutions.

Before: The Challenges of Social Media Marketing

On social media, ProAssurance has effectively utilized various platforms to engage with its target audience and reinforce its brand image. One of the noteworthy aspects of their social media strategy is their informative and educational content. ProAssurance regularly shares articles, blog posts, and videos related to healthcare industry trends, risk mitigation, and patient safety. By sharing valuable insights, they position themselves as industry experts, building credibility and trust among their clients and prospects.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ProAssurance's Successful Social Media Strategy

Another positive aspect of ProAssurance's social media approach is their responsiveness and engagement with their followers. They promptly respond to comments, inquiries, and messages, ensuring a high level of customer satisfaction. This active engagement helps foster a sense of community and strengthens their relationships with their audience.

Conclusion

However, there are areas where ProAssurance could further enhance their social media marketing strategy. Firstly, increasing the frequency of content posting would help maintain a consistent and engaging presence. By sharing content more frequently, they can stay top of mind with their audience and demonstrate their commitment to providing valuable information.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video