Case Study: Praxair Social Media Strategy
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Introduction
Praxair is a multinational company specialized in industrial gases and related services, with headquarters in Danbury, Connecticut, USA. With operations in over 50 countries worldwide, Praxair caters to a wide range of clients in various industries, including manufacturing, healthcare, food and beverage, energy, and aerospace.
Before: The Challenges of Social Media Marketing
On social media, Praxair demonstrates a strong presence and engages effectively with its audience. Firstly, the company understands the importance of consistent branding across platforms. Praxair maintains a cohesive visual identity, utilizing its logo and brand colors consistently in its social media profiles and posts. This helps in establishing brand recognition and professionalism.
After: Praxair's Successful Social Media Strategy
Secondly, Praxair actively shares valuable and informative content with its audience. The company regularly updates its social media channels with industry news, insights, and innovative solutions, demonstrating its expertise and thought leadership. By providing relevant information, Praxair adds value to its online community and positions itself as a reliable source of knowledge.
Conclusion
Moreover, Praxair utilizes social media platforms to foster engagement and interaction. The company encourages its followers to share feedback, ask questions, and engage in discussions. This two-way communication helps Praxair better understand its audience's needs and concerns, building stronger relationships and trust with their clients.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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