Case Study: PPB Group Berhad Social Media Strategy
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Introduction
PPB Group Berhad is a leading conglomerate with its headquarters in Malaysia. Operating in multiple countries including Malaysia, Singapore, Thailand, Vietnam, and Indonesia, the company is involved in various industries such as agriculture, property, consumer products, and food processing.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, PPB Group Berhad has embraced the power of online platforms to engage with its audience and build its brand presence. The company utilizes social media channels such as Facebook, Instagram, and LinkedIn to reach out to its diverse range of clients and stakeholders.
After: PPB Group Berhad's Successful Social Media Strategy
One of the commendable aspects of PPB Group Berhad's social media strategy is its consistent and engaging content creation. The company regularly shares relevant news, updates, and insights related to its businesses. This helps in keeping the audience informed and interested in the company's activities.
Conclusion
PPB Group Berhad also showcases its corporate social responsibility initiatives through social media. It highlights its efforts in sustainable agriculture, community development, and environmental conservation. By sharing these initiatives, the company effectively communicates its commitment to social causes, thereby enhancing its brand image and establishing trust among its followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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