📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Potomac Electric Power Social Media Strategy

Eager to learn how Potomac Electric Power is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Potomac Electric Power.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Potomac Electric Power, also known as Pepco, is a leading energy company based in Washington, D.C. It primarily operates in the United States, serving customers in the District of Columbia and parts of Maryland. With a focus on providing reliable and sustainable energy solutions, Pepco targets residential, commercial, and industrial clients.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Pepco has successfully utilized various platforms to engage its audience and promote its services. One of the commendable aspects of their strategy is the informative content they share. Through blog posts, articles, and videos, Pepco educates its followers about energy conservation, renewable energy sources, and the overall impact of their services on the environment.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Potomac Electric Power's Successful Social Media Strategy

Additionally, Pepco actively responds to customer queries and concerns on social media. Their prompt and helpful replies demonstrate their commitment to customer satisfaction. By addressing individual issues publicly, they not only resolve problems but also reinforce their dedication to transparency and accountability.

Conclusion

However, there are some areas where Pepco can improve its social media marketing strategy. One of the key aspects is diversifying their content formats. While their blog posts and articles are informative, incorporating more visual content such as infographics and videos can help capture the attention of a wider audience. Visual content is generally more engaging and shareable, allowing Pepco to reach a larger number of people.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video