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Case Study: Potomac Electric Power Social Media Strategy

Eager to learn how Potomac Electric Power is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Potomac Electric Power.

Continue reading to find out!



Potomac Electric Power, also known as Pepco, is a leading energy company based in Washington, D.C. It primarily operates in the United States, serving customers in the District of Columbia and parts of Maryland. With a focus on providing reliable and sustainable energy solutions, Pepco targets residential, commercial, and industrial clients.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Pepco has successfully utilized various platforms to engage its audience and promote its services. One of the commendable aspects of their strategy is the informative content they share. Through blog posts, articles, and videos, Pepco educates its followers about energy conservation, renewable energy sources, and the overall impact of their services on the environment.


After: Potomac Electric Power's Successful Social Media Strategy

Additionally, Pepco actively responds to customer queries and concerns on social media. Their prompt and helpful replies demonstrate their commitment to customer satisfaction. By addressing individual issues publicly, they not only resolve problems but also reinforce their dedication to transparency and accountability.


However, there are some areas where Pepco can improve its social media marketing strategy. One of the key aspects is diversifying their content formats. While their blog posts and articles are informative, incorporating more visual content such as infographics and videos can help capture the attention of a wider audience. Visual content is generally more engaging and shareable, allowing Pepco to reach a larger number of people.

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Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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