Case Study: Popular Social Media Strategy

Eager to learn how Popular is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Popular.

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Popular is a multinational company with a strong presence in countries such as Mexico, Puerto Rico, and the United States. Headquartered in San Juan, Puerto Rico, Popular primarily addresses clients in the banking and financial services sector. With its extensive reach and customer-focused approach, Popular has embraced social media marketing to engage with its target audience effectively.

Before: The Challenges of Social Media Marketing

On social media, Popular excels in several areas. Firstly, the company understands the importance of creating valuable and relevant content for its followers. By providing useful tips and insights related to personal finance, savings, and investments, they position themselves as a trusted resource for their clients. Additionally, Popular actively promotes its products and services through social media advertisements, ensuring their offerings are easily accessible to the audience.

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After: Popular's Successful Social Media Strategy

Another strength of Popular's social media marketing strategy lies in its emphasis on customer engagement. The company actively responds to comments, queries, and concerns from customers, showing that they value their feedback and are committed to addressing their needs. This interactive approach helps to establish a strong bond with its customer base, fostering loyalty and trust.


However, there are areas where Popular's social media marketing strategy could be improved. Firstly, the company could benefit from diversifying its content formats. While they have been successful in providing text-based tips and information, they could also consider incorporating visual elements, such as infographics or videos, to make their content more appealing and shareable.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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