Case Study: PNM Resources Social Media Strategy

Eager to learn how PNM Resources is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PNM Resources.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


PNM Resources is a leading energy holding company serving customers in the United States. Headquartered in Albuquerque, New Mexico, PNM Resources operates primarily in New Mexico and Texas. The company's subsidiaries include Public Service Company of New Mexico (PNM) and Texas-New Mexico Power Company. PNM Resources caters to residential, commercial, and industrial clients, providing reliable energy solutions.

Before: The Challenges of Social Media Marketing

On social media platforms, PNM Resources has implemented an effective marketing strategy that engages with its audience and showcases its commitment to sustainability. The company regularly posts content related to energy conservation, renewable resources, and community involvement. By highlighting its efforts to promote clean energy, PNM Resources creates a positive brand image and increases awareness among its target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: PNM Resources's Successful Social Media Strategy

One of the key strengths of PNM Resources' social media marketing strategy is its focus on customer engagement. The company actively responds to customer inquiries and feedback, fostering a sense of transparency and trust. Through timely and personalized responses, PNM Resources demonstrates its commitment to customer satisfaction.


Moreover, PNM Resources leverages social media to educate its audience about energy-related topics. The company shares informative articles, tips, and videos on energy conservation and efficient usage. By providing valuable insights, PNM Resources positions itself as an authority in the energy industry, building credibility and fostering customer loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video