Case Study: PNC Financial Services Social Media Strategy

Eager to learn how PNC Financial Services is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PNC Financial Services.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


PNC Financial Services is a leading banking and financial services company with headquarters in Pittsburgh, Pennsylvania, United States. With a strong presence in the United States, PNC operates across various states including Pennsylvania, Ohio, New Jersey, and Michigan. The company primarily caters to individuals, small businesses, and corporate clients, offering a range of banking, wealth management, and financial services.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, PNC Financial Services has demonstrated several commendable practices. Firstly, the company has established a consistent and engaging online presence across popular social media platforms such as Facebook, Twitter, and LinkedIn. Through these channels, PNC effectively communicates with its target audience, sharing valuable financial insights, industry updates, and promoting its products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: PNC Financial Services's Successful Social Media Strategy

Moreover, PNC Financial Services actively responds to customer queries and concerns on social media platforms. Their customer support team promptly addresses inquiries, providing personalized and helpful solutions. This level of engagement fosters a strong customer-centric reputation and enhances trust among their clients.


Additionally, PNC leverages social media to showcase their corporate social responsibility initiatives and community involvement. By highlighting their philanthropic efforts and partnerships, the company demonstrates a genuine commitment to making a positive impact beyond their business operations. These endeavors resonate with socially conscious consumers and can attract clients who value companies that prioritize social responsibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video