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Case Study: PLDT Social Media Strategy

Eager to learn how PLDT is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PLDT.

Continue reading to find out!

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PLDT, also known as the Philippine Long Distance Telephone Company, is a telecommunications company headquartered in Makati, Philippines. With a presence in multiple countries, including the Philippines, Hong Kong, and the United States, PLDT caters to a wide range of clients, including individual consumers, businesses, and government institutions.

Before: The Challenges of Social Media Marketing

On social media, PLDT has successfully implemented several strategies to engage and connect with its target audience. One of the positive aspects of its social media marketing is its active presence across various platforms. PLDT maintains accounts on popular platforms such as Facebook, Twitter, Instagram, and LinkedIn, ensuring they reach a diverse range of users.

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After: PLDT's Successful Social Media Strategy

Another commendable aspect of PLDT's social media marketing strategy is its focus on user-generated content. By encouraging customers to share their experiences and stories, PLDT creates a sense of community and allows customers to become brand advocates. This approach not only helps in building trust but also provides valuable insights for the company to improve its products and services.


Furthermore, PLDT effectively utilizes social media to provide customer support. They promptly respond to customer inquiries, complaints, and concerns, ensuring a high level of customer satisfaction. This proactive approach demonstrates their commitment to addressing customer needs and fostering a positive online reputation.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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