Case Study: Planet Fitness Social Media Strategy

Eager to learn how Planet Fitness is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Planet Fitness.

Continue reading to find out!

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Planet Fitness is a well-known fitness chain with headquarters in Hampton, New Hampshire. With over 2,000 locations, it is primarily located in the United States, but it also operates in Canada and Latin America. The company caters to a wide range of clients, including beginners, everyday gym-goers, and fitness enthusiasts.

Before: The Challenges of Social Media Marketing

On social media, Planet Fitness has successfully established a strong presence and engages with its audience effectively. One of the key strengths of their social media marketing strategy is the focus on inclusivity and body positivity. Their posts and campaigns aim to inspire and motivate individuals of all fitness levels, emphasizing that everyone is welcome at their gyms. By embracing this message, they have fostered a supportive and inclusive community on their platforms.

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After: Planet Fitness's Successful Social Media Strategy

Another commendable aspect of Planet Fitness's social media marketing strategy is their consistency in posting content. They regularly share workout tips, inspirational stories, and challenges for their followers, creating a sense of regularity and reliability. By consistently providing value to their audience, they have managed to keep their followers engaged and interested in their brand.


However, there are still areas where Planet Fitness can improve its social media marketing strategy. Firstly, they could enhance their interactive approach by actively responding to comments and messages from their followers. By engaging in conversations and addressing inquiries or concerns promptly, they can further strengthen their relationships with their audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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