Case Study: PKN Orlen Social Media Strategy

Eager to learn how PKN Orlen is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PKN Orlen.

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PKN Orlen is a leading Central European oil refining and petrochemical company with its headquarters in Płock, Poland. The company operates across several countries, including Poland, Germany, Czech Republic, Slovakia, and Lithuania, catering to both individual customers and businesses.

Before: The Challenges of Social Media Marketing

On the social media front, PKN Orlen has effectively leveraged various platforms to build brand awareness and connect with its target audience. One commendable aspect of their social media strategy is the creation of engaging and informative content. From sharing updates about their latest products and services to providing industry insights, PKN Orlen keeps its followers well-informed and engaged.

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After: PKN Orlen's Successful Social Media Strategy

The company also actively interacts with its customers on social media, promptly responding to queries and addressing concerns. This personalized approach helps to foster a sense of trust and reliability, positioning PKN Orlen as a customer-centric brand. Additionally, their social media presence extends beyond promotional activities, with a focus on promoting environmental sustainability and corporate social responsibility initiatives.


However, there are still areas where PKN Orlen can further enhance its social media marketing strategy. Firstly, diversifying content formats can help to attract and retain a wider audience. Incorporating videos, infographics, and user-generated content can add depth and variety to their social media channels.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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