Case Study: Pinnacle West Capital Social Media Strategy

Eager to learn how Pinnacle West Capital is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pinnacle West Capital.

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Pinnacle West Capital is a leading energy holding company headquartered in Phoenix, Arizona. With operations primarily in the southwestern United States, it serves as the parent company to Arizona Public Service (APS), providing electricity to over 2.8 million people in Arizona.

Before: The Challenges of Social Media Marketing

On social media, Pinnacle West Capital demonstrates a strong and engaging presence. They actively leverage various platforms such as Facebook, Twitter, and LinkedIn to connect with their diverse audience. By sharing informative and relevant content, they cater to both residential and commercial clients, addressing their energy needs, sustainability initiatives, and providing insights on utility services.

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After: Pinnacle West Capital's Successful Social Media Strategy

The company excels in social media marketing by effectively showcasing their commitment to renewable energy and environmental stewardship. Through captivating visuals and informative videos, Pinnacle West Capital promotes their sustainable practices, such as the use of solar energy, energy efficiency programs, and community projects. By highlighting their contributions to the environment and engaging followers in discussions about clean energy solutions, they effectively build a positive brand image.


To further enhance their social media strategy, Pinnacle West Capital could focus on increasing their engagement with customers. Encouraging active dialogue and responding promptly to inquiries and feedback would help foster stronger connections with their audience. Additionally, incorporating user-generated content or client testimonials into their social media content could provide valuable social proof and build trust among their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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