Case Study: Pilgrim's Pride Social Media Strategy

Eager to learn how Pilgrim's Pride is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pilgrim's Pride.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Pilgrim's Pride is a leading poultry company with its headquarters based in Greeley, Colorado. Operating in the United States, Mexico, and Europe, the company primarily addresses customers in the foodservice, retail, and industrial sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Pilgrim's Pride displays a number of positive practices. Firstly, their presence on various platforms such as Twitter, Facebook, and Instagram ensures a broad reach and engagement with their target audience. They consistently share visually appealing content, including mouth-watering recipes, quick cooking tips, and behind-the-scenes glimpses into their production process. By catering to the interests of food enthusiasts, Pilgrim's Pride successfully establishes their brand as a trusted and knowledgeable authority in the poultry industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Pilgrim's Pride's Successful Social Media Strategy

Another strength of Pilgrim's Pride's social media strategy lies in their active interaction with followers. They promptly respond to customer inquiries, comments, and feedback, creating a sense of community and fostering customer loyalty. Utilizing social listening tools, the company is able to track conversations surrounding their brand and proactively address any issues or concerns that may arise. This dedication to customer satisfaction enhances their reputation and strengthens their relationship with consumers.


However, there are areas where Pilgrim's Pride could potentially improve their social media marketing strategy. Firstly, they could consider diversifying their content beyond recipes and cooking tips to include educational posts about poultry farming practices, sustainability efforts, and animal welfare initiatives. This would not only showcase their commitment to responsible farming but also educate and engage their audience on these important topics.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video