📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Pier 1 Imports Social Media Strategy

Eager to learn how Pier 1 Imports is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pier 1 Imports.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Pier 1 Imports is a well-known home furnishing and decor retail company based in the United States. With its headquarters in Fort Worth, Texas, the company operates in various countries such as the United States, Canada, and Mexico. Pier 1 Imports primarily caters to customers who are looking for unique and stylish furniture, accessories, and home decor items.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Pier 1 Imports has employed several effective strategies. Firstly, the company maintains an active presence on popular platforms like Facebook, Instagram, Twitter, and Pinterest. This allows them to reach a wide audience and engage with their customers in a visually appealing manner. They regularly post high-quality images of their products, showcasing different design ideas and styles, which helps inspire and attract potential buyers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Pier 1 Imports's Successful Social Media Strategy

Additionally, Pier 1 Imports frequently runs social media campaigns and contests to increase customer engagement and brand awareness. By offering incentives such as discounts or giveaways, they encourage users to participate and share their content, thereby increasing their reach and creating a sense of community around their brand.

Conclusion

Furthermore, the company actively responds to customer queries and feedback on social media platforms. Their prompt and helpful responses demonstrate their commitment to customer satisfaction and strengthens customer relationships.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video