Case Study: Pictet Group Social Media Strategy
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Introduction
Pictet Group Bank: Social Media Marketing Strategy
Before: The Challenges of Social Media Marketing
Pictet Group Bank is a prominent Swiss private bank that has been offering its services for over two centuries. With headquarters in Geneva, the bank operates globally, catering to high-net-worth individuals and institutional clients across various countries.
After: Pictet Group's Successful Social Media Strategy
Good Things on Social Media:
Conclusion
Pictet Group Bank adopts an effective social media marketing strategy that reflects its commitment to engaging with clients and prospects. Firstly, the bank utilizes multiple social media platforms, including LinkedIn, Twitter, and YouTube, to reach out to its diverse audience. By doing so, Pictet ensures a wider reach and better visibility in the digital landscape.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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