Case Study: Phreesia Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Phreesia is a leading healthcare technology company that provides patient intake management solutions. Headquartered in New York City, Phreesia operates primarily in the United States and Canada. Their innovative platform aims to streamline the patient check-in process, enhance the patient experience, and improve overall practice efficiency. Phreesia's clientele includes healthcare providers from various specialties, such as primary care, pediatrics, orthopedics, and dermatology.


After: Phreesia's Successful Social Media Strategy
Good things Phreesia does on social media:
Conclusion
1. Engaging Content: Phreesia effectively uses social media platforms to engage with their audience, consisting of both healthcare professionals and patients. They share informative and relevant content, including articles, blog posts, and videos, that address current trends and challenges in the healthcare industry. This helps to position them as thought leaders and provide value to their followers.


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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