Case Study: Phillips Petroleum Social Media Strategy

Eager to learn how Phillips Petroleum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Phillips Petroleum.

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Phillips Petroleum is a multinational energy company with headquarters in the United States. It operates in various countries around the world, including the United States, Canada, and the United Kingdom. As a leading player in the energy industry, Phillips Petroleum primarily addresses clients in the business-to-business (B2B) sector, including industrial and commercial customers.

Before: The Challenges of Social Media Marketing

On social media platforms, Phillips Petroleum has successfully established a strong presence by engaging with its audience and providing valuable content. One commendable aspect of their social media strategy is their focus on sharing informative and educational content related to the energy industry. Through blogs, articles, and videos, they provide insights into industry trends, tips for energy efficiency, and updates on sustainable practices. By doing so, Phillips Petroleum positions itself as a knowledgeable and trusted source of information for their clients and followers.

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After: Phillips Petroleum's Successful Social Media Strategy

Moreover, Phillips Petroleum actively encourages user-generated content by running campaigns and contests. This not only fosters engagement but also helps in building a sense of community among their followers. By featuring user-generated content, they showcase the diverse applications of their products and services, ultimately influencing potential clients.


However, there are areas where Phillips Petroleum's social media marketing strategy could be improved. Firstly, they could enhance their use of visual content, such as infographics and visually appealing images, to make their posts more eye-catching and shareable. Visual content tends to grab attention and can significantly increase engagement on social media platforms.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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