Case Study: Phillips 66 Social Media Strategy

Eager to learn how Phillips 66 is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Phillips 66.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Phillips 66 is a multinational energy company headquartered in Houston, Texas. With operations in more than 30 countries, it caters to clients in the oil and gas industry, providing a wide range of products and services.

Before: The Challenges of Social Media Marketing

On social media, Phillips 66 has effectively utilized various platforms to engage with its audience and showcase its industry expertise. Their social media strategy includes sharing valuable content such as industry news, updates on corporate initiatives, and informative articles. By doing so, they establish themselves as a reliable source of information for their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Phillips 66's Successful Social Media Strategy

One commendable aspect of their social media marketing is their focus on sustainability. Phillips 66 actively promotes their commitment to reducing environmental impact through initiatives such as energy efficiency programs and investments in renewable energy. By highlighting these efforts, they not only align themselves with growing consumer concerns but also demonstrate their dedication to corporate responsibility.

Conclusion

Another strong point of their social media strategy is their engagement with the community. Phillips 66 encourages user-generated content by organizing contests, inviting followers to share their experiences, and providing a platform to showcase their work. This approach fosters a sense of belonging and creates a positive brand image among their customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video