Case Study: Phelps Dodge Social Media Strategy

Eager to learn how Phelps Dodge is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Phelps Dodge.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Phelps Dodge is a global corporation specializing in the production and distribution of copper and copper-based products. With headquarters in Phoenix, Arizona, the company operates in various countries, including the United States, Canada, Chile, and Peru. Phelps Dodge primarily caters to clients in sectors such as automotive, construction, electronics, and telecommunications.

Before: The Challenges of Social Media Marketing

Taking advantage of the digital era, Phelps Dodge has embraced social media as a key component of its marketing strategy. Here are some positive aspects of the company's social media presence:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Phelps Dodge's Successful Social Media Strategy

Firstly, Phelps Dodge actively engages with its audience by consistently posting informative and relevant content on platforms such as Facebook, Twitter, and LinkedIn. This strategy helps to establish the company as a thought leader within the industry and provides valuable insights to its clients and potential customers.


Secondly, the company effectively utilizes visual media to enhance its social media presence. Phelps Dodge regularly shares visually appealing images and videos of its products, production processes, and projects. This visual content not only grabs the attention of the audience but also showcases the quality and versatility of its offerings.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video