Case Study: Pharmacia Social Media Strategy

Eager to learn how Pharmacia is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pharmacia.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Pharmacia is a multinational pharmaceutical company headquartered in Stockholm, Sweden. With a presence in over 100 countries, Pharmacia caters to a wide range of clients, including healthcare professionals, hospitals, pharmacies, and patients.

Before: The Challenges of Social Media Marketing

On social media, Pharmacia has implemented a number of effective strategies to engage its target audience and build a strong online presence. Firstly, they consistently share valuable and informative content related to healthcare, pharmaceutical advancements, and wellness tips. This not only establishes Pharmacia as a thought leader in the industry but also provides useful information to their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Pharmacia's Successful Social Media Strategy

Secondly, Pharmacia actively engages with its audience by responding to comments and messages promptly. This level of interaction helps to humanize the brand and build trust among its followers. They also encourage user-generated content, such as testimonials and success stories, which further enhances their online reputation.


Moreover, Pharmacia utilizes various social media channels to reach their diverse audience. They tailor their content to suit the platform and audience preferences, ensuring maximum engagement and visibility. This includes utilizing visual platforms like Instagram to showcase product images and using LinkedIn to connect with healthcare professionals and industry experts.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video