Case Study: PGT Innovations Social Media Strategy
Eager to learn how PGT Innovations is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PGT Innovations.
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Introduction
PGT Innovations is a leading global manufacturer and supplier of residential impact-resistant windows and doors. Headquartered in North Venice, Florida, PGT Innovations operates in the United States, Canada, and the Caribbean, providing its high-quality products to both residential and commercial clients.
Before: The Challenges of Social Media Marketing
On social media, PGT Innovations has implemented a well-rounded strategy that effectively engages its target audience and promotes its brand. Here are some of the commendable aspects of their social media marketing approach:
After: PGT Innovations's Successful Social Media Strategy
1. Engaging Content: PGT Innovations consistently produces engaging and informative content across its social media platforms. From showcasing their innovative product designs to sharing customer success stories, they effectively capture the attention of their followers.
Conclusion
2. Visual Appeal: The company makes excellent use of visual elements in their social media posts. High-quality images and videos are utilized to highlight the aesthetic appeal and performance features of their windows and doors. This visually pleasing content helps to grab the attention of users scrolling through their feeds.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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