Case Study: PFSweb Social Media Strategy

Eager to learn how PFSweb is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PFSweb.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

PFSweb is a global e-commerce solutions provider headquartered in Allen, Texas. With a presence in various countries, including the United States, Canada, and the United Kingdom, PFSweb caters to a wide range of clients, including both B2B and B2C businesses.

Before: The Challenges of Social Media Marketing

On social media, PFSweb employs a well-rounded strategy that effectively engages and connects with its target audience. Firstly, the company utilizes multiple platforms such as Facebook, Twitter, LinkedIn, and Instagram to establish a strong online presence. This enables PFSweb to reach a diverse set of users and engage with them through a variety of content types.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: PFSweb's Successful Social Media Strategy

Furthermore, PFSweb ensures consistent and valuable content for its followers. The company regularly shares industry insights, e-commerce trends, and informative articles to educate and inform its audience. By providing valuable content, PFSweb positions itself as an industry thought leader, building trust and credibility among its followers.

Conclusion

PFSweb also excels at leveraging user-generated content and customer testimonials. By encouraging customers to share their experiences or post about their purchases, PFSweb creates a sense of community and authenticity around its brand. This strategy not only helps in strengthening customer relationships but also provides social proof to potential customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video