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Case Study: Pfizer Social Media Strategy

Eager to learn how Pfizer is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pfizer.

Continue reading to find out!



Pfizer is a global pharmaceutical company that is headquartered in New York, USA. With a presence in over 150 countries, Pfizer serves a wide range of clients, including healthcare professionals, patients, and the general public.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Pfizer has successfully leveraged various platforms to engage with its target audience. The company effectively utilizes social media to educate and raise awareness about healthcare issues, diseases, and available treatments. By sharing valuable content, such as articles, infographics, and videos, Pfizer helps to empower individuals to make informed decisions about their health.


After: Pfizer's Successful Social Media Strategy

Additionally, Pfizer actively engages in dialogue with its audience through comments, replies, and direct messages. This approach allows the company to address concerns, answer questions, and provide support to individuals seeking information about Pfizer's products and services. By actively participating in conversations, Pfizer demonstrates its commitment to customer care and fosters trust among its audience.


Despite its successes, there are areas where Pfizer's social media marketing strategy can be improved. One aspect is the inclusion of more user-generated content. Encouraging customers to share their experiences with Pfizer's products and services on social media can help build brand advocacy and credibility. Additionally, incorporating more interactive elements, such as quizzes or polls, can further engage the audience and encourage participation.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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