Case Study: Petropavlovsk Social Media Strategy

Eager to learn how Petropavlovsk is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Petropavlovsk.

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Petropavlovsk is a global mining company with its headquarters in London, United Kingdom. It operates primarily in Russia and Kazakhstan, where it focuses on the exploration, development, and production of gold. Petropavlovsk caters to a wide range of clients, including institutional investors, retail investors, and gold traders.

Before: The Challenges of Social Media Marketing

On social media, Petropavlovsk has adopted a proactive approach to connect with its target audience and engage with stakeholders. Through its social media platforms, the company effectively communicates its corporate updates, industry insights, and sustainability initiatives. By leveraging these platforms, Petropavlovsk has successfully built a community of followers who are interested in mining and gold-related news.

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After: Petropavlovsk's Successful Social Media Strategy

The company excels in providing real-time updates on its operations, which allow investors and industry professionals to stay informed. Petropavlovsk also shares educational content on the gold mining industry, sharing insights and expertise to engage its audience and showcase its leadership in the sector. Additionally, the company utilizes social media for corporate social responsibility initiatives, highlighting its commitment to sustainable mining practices and community development.


However, there are areas where Petropavlovsk could improve its social media marketing strategy. Firstly, the company could enhance its engagement with its online community by actively responding to comments, questions, and concerns. This would foster a stronger connection with followers and demonstrate the company's commitment to customer satisfaction.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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