Case Study: Peter Kiewit Sons' Social Media Strategy
Eager to learn how Peter Kiewit Sons' is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Peter Kiewit Sons'.
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Introduction
Peter Kiewit Sons is a renowned construction and engineering company founded in 1884 and headquartered in Omaha, Nebraska, USA. With a strong global presence, the company operates in multiple countries, including Canada, Australia, and the United States. It primarily caters to clients in various sectors, such as transportation, water and power, mining, and building construction.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Peter Kiewit Sons has successfully embraced the power of online platforms to connect with its target audience and showcase its expertise. One of the remarkable aspects of their social media strategy is their consistent engagement with followers. The company actively responds to comments, messages, and inquiries, creating a sense of transparency and building trust with their audience. Additionally, they share valuable content, such as project updates, industry insights, and construction news, which helps to position them as thought leaders in their field.
After: Peter Kiewit Sons''s Successful Social Media Strategy
Moreover, Peter Kiewit Sons utilizes various social media channels effectively. They maintain an active presence on platforms like LinkedIn, Facebook, Twitter, and Instagram, adapting their content to suit each platform and engage with different target audiences. By diversifying their presence across these platforms, they are able to reach a wider range of individuals, including potential clients, industry professionals, and job seekers.
Conclusion
However, like any social media strategy, there is always room for improvement. One area Peter Kiewit Sons could focus on is increasing their use of visual content. Construction and engineering projects can be visually appealing, and incorporating more images and videos into their social media posts could enhance engagement and catch the attention of their followers. Additionally, exploring live video streaming options, such as behind-the-scenes footage or real-time project updates, could further enhance their social media strategy and create a sense of authenticity.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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