Case Study: Persimmon Social Media Strategy
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Introduction
Persimmon is a multinational company with a strong presence in countries such as the United States, Canada, and Australia. Headquartered in the United Kingdom, this company primarily caters to clients in the construction industry, specializing in house building and property development.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Persimmon demonstrates several commendable practices. Firstly, they maintain an active presence across popular platforms such as Facebook, Twitter, and Instagram. By doing so, they effectively engage with their target audience and establish brand awareness.
After: Persimmon's Successful Social Media Strategy
Secondly, Persimmon creates visually appealing and user-friendly content. Their social media posts feature high-quality images and videos, showcasing their latest housing projects, interior designs, and architectural innovations. This strategy enhances their online presence and helps them stand out in a competitive market.
Conclusion
Furthermore, Persimmon actively encourages user-generated content and customer interaction. They actively seek and share testimonials, reviews, and success stories from satisfied homeowners, creating a sense of trust and credibility among their audience. Additionally, engaging with comments, messages, and inquiries from potential customers demonstrates their commitment to customer satisfaction.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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