Case Study: Perfect World Entertainment Social Media Strategy

Eager to learn how Perfect World Entertainment is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Perfect World Entertainment.

Continue reading to find out!

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Perfect World Entertainment is a renowned global gaming company, catering to a diverse audience across various countries. With its headquarters in Redwood City, California, Perfect World Entertainment focuses on developing and publishing online multiplayer games for players around the world.

Before: The Challenges of Social Media Marketing

In the realm of social media, Perfect World Entertainment exhibits several commendable strategies that engage and connect with their target audience. Firstly, they actively maintain a strong presence on platforms such as Facebook, Twitter, Instagram, and YouTube, ensuring they reach a wide range of users. By utilizing these platforms effectively, Perfect World Entertainment can establish a direct line of communication with their players, keeping them informed about game updates, events, and special promotions.

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After: Perfect World Entertainment's Successful Social Media Strategy

Additionally, Perfect World Entertainment excels in creating interactive and engaging content for their social media channels. They regularly share behind-the-scenes footage, developer interviews, and sneak peeks into upcoming game releases. This approach not only generates excitement and anticipation but also helps build a sense of community among players. By involving their audience in the creative process, Perfect World Entertainment successfully fosters a loyal and dedicated player base.


Despite their successes, there are areas where Perfect World Entertainment's social media marketing strategy could be further improved. Firstly, while they have a strong presence on various platforms, they could benefit from tailoring their content to suit each platform's unique features and audience demographics. By considering the specific preferences and behaviors of users on each platform, they could enhance engagement and optimize their marketing efforts.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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