Case Study: PepsiCo Social Media Strategy

Eager to learn how PepsiCo is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PepsiCo.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


PepsiCo is a multinational food and beverage company with its headquarters located in Purchase, New York. With a presence in over 200 countries, PepsiCo serves a wide range of clients, including consumers, retailers, restaurants, and foodservice distributors.

Before: The Challenges of Social Media Marketing

On social media, PepsiCo has successfully implemented several strategies to engage its audience and strengthen its brand presence. Firstly, their active and consistent presence on popular platforms like Facebook, Instagram, and Twitter allows them to connect with a vast audience of consumers globally. Through eye-catching visuals, interactive content, and timely response to customer queries, PepsiCo effectively captures and retains the attention of its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: PepsiCo's Successful Social Media Strategy

Additionally, PepsiCo leverages social media influencers to promote their products. By collaborating with popular personalities, they tap into new demographics and expand their reach. These partnerships help increase brand awareness and drive engagement among their target audience.


Moreover, PepsiCo frequently runs interactive campaigns and contests on social media that encourage user participation and generate buzz. By encouraging users to share their experiences or create user-generated content related to PepsiCo's products, the company leverages the power of social media to create a sense of community and brand loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video